SM Company Introduction

"Zephyros: Innovative Nail Care Solutions for Healthy Beauty"

1. Company Overview

SM is a technology-intensive enterprise founded in April 2011, specializing in the professional manufacturing and export of innovative beauty devices designed to improve the nail art environment. We developed the world's first out-filter nail dust collector using disposable filters to protect the respiratory health of nail technicians and clients from fine dust and chemical substances generated during nail procedures.

• Company Name: SM

• CEO: Kyung-hee Yun

• Established: April 5, 2011

• Main Products: Zephyros nail dust collectors and dedicated disposable filters

• Core Values: Hygiene, Health, Convenience

2. Corporate History & Global Milestones

SM has continuously expanded its global footprint, participating in a total of 20 major international exhibitions and trade shows across the Americas, Europe, the Middle East, and Asia to directly engage with worldwide partners.

• 2011.04: Establishment of SM

• 2016: Developed the world's first disposable filter-type nail dust collector in response to the expanding nail market

• 2019 – 2023 (Global Market Expansion):

  • Actively participated in world-renowned beauty exhibitions including Cosmoprof Worldwide Bologna (Italy, 3 times), Cosmoprof North America Las Vegas (USA, 3 times), and Beautyworld Middle East (Dubai, UAE, 3 times).

  • Expanded regional market presence through participation in Beautyworld Japan West (Osaka, 2019), Cosmoprof Asia (Hong Kong, 2019), ASD Market Week (Las Vegas, 2021), BeautyEurasia (Turkey, 2022), Olympia Beauty (UK, 2023), and more.

• 2024 – 2026 (Global Network Diversification):

  • Exhibited at IBS New York (USA, 2024) and IFA Berlin (Germany, 2026) to showcase cutting-edge nail technology to global tech and beauty markets.

  • Strengthened B2B partnerships through official trade delegations and matchmaking platforms, including the New York K-Beauty Export Consortium (2022), Korea-APEC Business Partnership (2025), KBEE Kuala Lumpur (2025), and STEP Seoul Global Business Meeting (2026).

• 2026: Selected for the "Global Small & Mighty Company 1,000+ Project" and preparing to leap into a Global Top 3 brand.

3. Core Products & Technology

SM’s flagship brand, 'Zephyros,' possesses unique technological capabilities that overcome the limitations of traditional dust collectors.

• World’s First Out-Filter System: By mounting the filter on the upper exterior of the device, it fundamentally prevents dust backflow and internal accumulation.

• Powerful Suction & Low Noise: Utilizing precision motor control technology (60W Nidec motor integration), it maintains a strong suction power (1.5 m/s) while operating at a low noise level that allows for conversation during procedures.

• Hygienic Disposable Filters: Instead of traditional, unwashable cloth bags, we use dual-layer filtration featuring Korean Melt-Blown disposable pre-filters placed on top of HEPA filters with 99.9% collection efficiency.

• Ergonomic Design: Designed with angles and heights that minimize wrist fatigue for nail technicians, providing comfort even during long hours of use.

4. Global Business & Certification Status

SM is an export-driven company whose value was recognized in international markets, collaborating with partners in over 20 countries.

• Major Export Countries: Over 20 countries including the USA, UK, Germany, Netherlands, Belgium, Canada, Japan, and Brazil.

• Certifications: CE, FCC, UKCA, KC, and UN38.3.

• Intellectual Property: Trademark registrations and design patents held in 5 regions/countries: Korea, USA, China, Europe, and the UK.

• Export Infrastructure: Obtained FTA Approved Exporter status, providing tariff benefits to importers and securing price competitiveness.

5. 2026 Future Vision

SM has designated 2026 as the inaugural year for strengthening global market dominance and is executing the following roadmap:

• Global Network Expansion: Continuing active participation in key international exhibitions to solidify worldwide distributor networks.

• Market Target Diversification: Developing customized lineups for growing Asian markets alongside premium markets in North America and Europe.

• Technological Advancement: Aiming to become a leader in "Health-Beauty Appliances" by applying advanced environmental management technologies.

SM goes beyond simply selling products; we create an environment where nail artists worldwide can exercise their creativity in a safer and more pleasant space.